Social media is not just a place for people to have fun. It is now a market for content creators and businesses, or what are commonly known as “influencers”.
Influencer marketing is a powerful tool that all brands use to gain recognition and boost their sales. All brands are now required to use social media platforms such as Instagram and Facebook in order to reach their target audiences.
Today, people do not buy products because a celebrity is using them. Everyone knows that such ads are false. Influencers, who are well-versed in the product and can give good advice, are more trustworthy.
The number of influencers in the world has grown exponentially over the years. With the right algorithm and an influencer’s personal touch, it is easier than ever for potential customers to be reached.
Influencer marketing agencies can help you find the right influencers. They can help you find the best influencers and micro-influencers.
Influencer marketing is a must if you are serious about and want your brand to thrive.
What is Influencer marketing?
It is important that we first understand what influencers are and What is Influencer Marketing before diving into the topic of top influencer agencies in India.
Cambridge Dictionary defines an influencer as someone who can influence others’ behaviour or opinions.
Collins dictionary defines an influencer as someone who can persuade many people.
Influencer marketing, on the other hand gives influencers a dynamic approach. According to Wiki, influencer marketing is a type of social media marketing where influencers encourage audiences to try out other products and services by endorsing these.
Why do you need an influencer marketing agency?
Influencer marketing, according to sprout social’s research, has a return on investment 11x greater than other marketing methods. It is also pocket-friendly.
Influencer marketing firms are exceptional at connecting brands to the right influencers. There are dozens of agencies – big and small – that have a large list of influencers in different niches.
These agencies will help you find the right influencers quickly and easily if you’re new to influencer marketing.
The 10 best influencer marketing agencies in India
There are many Indian influencer marketing companies that cater to the Indian market.
1. Confluencr
Launched: 2018
Confluencr, one of India’s top influencer marketing companies, has a micro and macro-influencer base of over 20,000.
You can get a detailed report on the past performance of individual creators. Influencers are invited to visit the site and participate in ongoing campaigns, as well as free and paid endorsements.
Confluencr’s team is excellent at evaluating influencers, and connecting them with the best brands. It has influencers from more than 16 different countries, and more than 400 brands trust it.
Top clients: Kotak, Paytm, Vedantu, WOW Skin Science, Flipkart, Groww, Ola Foods, Carmesi, etc.
2. Ainfluencer
Launched: 2019
Ainfluencer, a platform that connects influencers with brands for free, is among the top 10 influencer platforms in India.
Influencers and brands are able to sign up, post a campaign for free and connect with each other. Ainfluencer, unlike other influencer agencies that charge their clients a large fee, is a platform anyone can use.
FittPort, and other small business clients are among the top clients.
3. Influencer.in
Launched: 2015
Influencer.in, an influencer agency for Indian brands and Indian audiences is a unique marketing tool. More than 25,000 influencers create content for the agency in different niches. Influencers are able to take part in live campaigns, and work with their favorite brands.
Brands can also use it to track real-time performance, negotiate, match with the right influencers and brainstorm ideas.
Top clients include Himalaya, Hike and Nykaa. Axis Bank is also a client, as well as Flipkart, Dhani and TATA Cliq.
4. Eleve Media
Launched: 2012
Eleve Media believes that word-of mouth marketing is a powerful tool. This is a great platform for influencers that want to work with larger brands such as Amazon and Apple.
It is great at identifying and connecting the right influencers, based on their niche, location and engagement.
Brands can also measure the impact of influencer marketing campaigns in real time.
Top clients: Coca-Cola, Citi Bank, Amazon, BMW, Audi, Canon, Nestle, Pepsi, LG, Chevrolet, Reckitt Benckiser, Apple, Philips, Dabur, etc.
5. Plixxo
Launched: 2017
Plixxo, an influencer agency founded by POPxo’s founders is a platform that connects brands with the right influencers. You can see the most popular bloggers and influencers, as well as their past performance.
Plixxo is a welcoming environment where influencers can choose from a variety of campaigns.
You must also create a campaign if you want to be able to identify the best influencers.
Top clients: Maybelline, Cadbury’s, Puma, Jabong.com, Nike, Westside, Fastrack, etc.
6. Buzzone
Launched: 2015
Buzzone, another top Indian influencer agency that connects brands and influencers at one place. It allows brands to run their campaigns, and it helps influencers monetize the content they create.
Buzzone has a large network of influencers who create viral content and take part in campaigns. All of the processes can be automated, saving you time.
Paytm Mall is a top client. Also, Spotify, PUMA and VIVO. Other clients include Bata, BYJU’s, Dettol Durex Tanishq, Vodafone Skoda ASUS etc.
7. OPA
Launched: 2019
OPA is one of the biggest networks of influencers, with around 50,000 creators. The vast network of influencers and reasonable pricing have made it one of India’s most popular marketing agencies.
OPA allows you to connect your brand with multiple micro- and macro-influencers while maintaining a low budget. OPA streamlines the process by allowing brands and influencers to collaborate only with those they have invited.
Top clients include Lakme (Nykaa), Sugar, WOW Skin Science and Marico.
8. Whisskers Marketing
Launched: 2014
Whisskers, a digital agency, also acts as a link between influencers and brands. They match brands with influencers who are perfect for their niche, and also increase sales through viral campaigns.
Top clients: McCANN, Opera, FreshGravity, Vakil Search, Meena Bazaar, Organic Harvest, etc.
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9. PulpKey
Launched: 2017
PulpKey is a one stop agency for Indian influencers and brands. PulpKey set up certain criteria to connect you with influencers who are right for your brand. Only influencers who have more than 2000 subscribers can be considered an influencer.
The client and the influencers are also encouraged to build trust and quality of work.
Top clients include: Amazon, Zara PayPal, Hotstar OPPO Godrej Taco Bell Kent RO Nestle Swiggy Blinkist Blinkist Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestles Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestlé Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle
10. StartNgage
Launched: 2014
StarNgage is an influencer marketing company based in the US that launched in India in 2014. It is a global brand and has an extensive network of brands and influencers to work with. This is a good option to begin with if you want to expand your business internationally.
StarNgage not only helps you find the best influencer for your brand but also provides analytics such as ROI, reach and progress.
Top clients: Shopee, Zalora, Lazada, eatigo, ZALORA, FOREO, etc.
How do you choose the best influencer marketing agency for your brand in India?
You now know the top 10 influencer agencies in India. It is time to select the best one for your brand. It’s not necessary to follow the crowd and copy what they are doing. Before choosing the best influencer marketing agency, you should consider the following factors.
How does the company select its influencers
When choosing the best agency for influencer marketing, the process of selecting influencers is crucial. Some agencies have standards set for the number or percentage of engagement that they can bring.
What is the content evaluation process?
It is important to evaluate content before influencers share it. It ensures that only the correct content is seen by the audience, and helps to prevent misinformation from spreading.
Do they fit your budget?
It is also important to choose an influencer marketing agency that fits your budget. It is better to choose the agency that fits your budget.
What services does offer?
Influencer marketing agencies offer more than just a database with thousands of influencers. They also provide other services such as evaluation and analytics for the campaigns.